Hybrid delivery + year-round member platform
Global tech association creates hybrid event and year-round Summits app
Facing travel constraints and a tight timeline, IBMATA needed to connect its global membership. Event Results delivered a hybrid broadcast and a branded app, extending the association's reach and streamlining the on-site experience.
Challenge
Following pandemic disruptions, the International Border Management and Technologies Association (IBMATA) needed to accommodate members and sponsors unable to travel. With a short timeline and no prior hybrid event experience, the leadership required a solution to seamlessly integrate remote guest speakers into a live London event. They also wanted a dedicated event app to modernise the attendee experience across their entire event portfolio.
Approach
- Produced a live stream alongside in-room AV, integrating remote speakers for both in-person and online audiences.
- Built a custom, branded mobile and web application featuring programme, speaker profiles, networking and interaction.
- Deployed a secure digital badge system within the app to manage on-site check-in and eliminate printed materials.
Result
- Achieved a 91% active app user rate during the Asia-Pacific 2024 Summit.
- Facilitated consistent networking, averaging 1.6 contacts made per user across the association's global event portfolio.
- Became IBMATA's ongoing event technology delivery partner, supporting all subsequent global Summits with the branded app.
Testimonial
“I cannot speak highly enough of the enduring partnership we have enjoyed with Event Results since January 2022. They have driven the creation and delivery of exceptional branded event apps that support our global Summits. Whether hosting delegates in Africa, the Americas, Asia-Pacific, Europe, or the Middle East, Event Results consistently delivers a flawless, intuitive digital experience that seamlessly integrates our complex programme, speakers, and sponsors. The analytics from their platform prove its value in driving attendee engagement. Across our entire portfolio of events, we maintain an excellent average active user rate between 74% and 79%, even reaching an exceptional 91% during our Asia-Pacific 2024 Summit. Their platform excels at connecting our delegates, facilitating thousands of exchanged messages and maintaining a highly consistent level of networking across our event history. Beyond the technology, the dedicated ongoing support and communication tools provided by the Event Results team have been instrumental to our global success. We routinely see high open rates on the app emails they send, such as the 76% open rate for our Asia-Pacific Summit. Any organisation looking to elevate its event delivery, maximise engagement, and seamlessly connect its community should look no further than Event Results.”
Next step
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