Launch speed + exhibitor visibility
Global tech association creates hybrid event and branded Summits app
Flagship member events for IBMATA need a professional, managed app with networking and strong sponsor and exhibitor visibility.
Challenge
The client team need a polished attendee experience and to provide the latest programme, encourage networking and increase sponsor and exhibitor visibility. Following pandemic disruptions, the International Border Management and Technologies Association (IBMATA) needed to accommodate members and sponsors unable to travel. With a short timeline and no prior hybrid event experience, the leadership required a solution to seamlessly integrate remote guest speakers and attendees into a live London event. They also wanted a dedicated event app to modernise the attendee experience across their entire event portfolio.
Approach
- Built a custom, branded mobile and web application featuring programme, speaker profiles, networking and interaction.
- A joined up hybrid experience for in person attendees and worldwide online audience.
- Produced a live stream alongside in-room AV, integrating remote speakers for both in-person and online audiences.
- Layered in sponsor visibility and engagement touch points during the event.
- Deployed a secure digital badge system within the app to manage on-site check-in and eliminate printed materials.
Result
- The event app launched with less burden on the internal team.
- Attendees had the latest Programme available at all times.
- Sponsors and exhibitors enjoyed increased visibility
- Achieved a 91% active app user rate during the Asia-Pacific 2024 Summit.
- Became IBMATA's ongoing event technology delivery partner, supporting all subsequent global Summits with the branded app.
Testimonial
“I cannot speak highly enough of the enduring partnership we have enjoyed with Event Results since January 2022. They have driven the creation and delivery of exceptional branded event apps that support our global Summits. Whether hosting delegates in Africa, the Americas, Asia-Pacific, Europe, or the Middle East, Event Results consistently delivers a flawless, intuitive digital experience that seamlessly integrates our complex programme, speakers, and sponsors. The analytics from their platform prove its value in driving attendee engagement. Across our entire portfolio of events, we maintain an excellent average active user rate between 74% and 79%, even reaching an exceptional 91% during our Asia-Pacific 2024 Summit. Their platform excels at connecting our delegates, facilitating thousands of exchanged messages and maintaining a highly consistent level of networking across our event history. Beyond the technology, the dedicated ongoing support and communication tools provided by the Event Results team have been instrumental to our global success. We routinely see high open rates on the app emails they send, such as the 76% open rate for our Asia-Pacific Summit. Any organisation looking to elevate its event delivery, maximise engagement, and seamlessly connect its community should look no further than Event Results.”
Next step
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